Crafted for Comfort. Made to Last.
Our vision is to create better products for families, designed with intention, built to last, and made to grow with your child. We believe in thoughtfully crafted pieces that stand the test of time, through the spills, stumbles, and milestones. When cared for, our products offer comfort, confidence, and joy in both the quiet moments and the chaotic ones. At noem, we’re not just creating kidswear; we’re creating pieces that become part of your family’s story, treasured for years to come.
Our Vision
At noem, our brand is inspired by the love and hope we have for our daughters, Eman and Noha. Every piece we create reflects the care, thought, and commitment we want to pass on to them. As parents, we understand the importance of providing our children with products that are built to last and that carry meaning, clothing they can cherish, trust, and wear through life’s moments.
The name noem is a tribute to our girls, blending their names into something that represents the strength, unity, and love we want them to carry forward. For us, noem is not just a brand; it’s an expression of our values, our family, and the journey we share together.
At Noem, we are committed to creating pieces that honour our heritage while embracing the future. We want to offer clothing that becomes a part of your family’s story, pieces that grow with your children and stand the test of time, just like the love you have for them.
Our Creative Team
Our creative partners, parents themselves, have played a huge part in shaping Noem’s visual identity.
From the fig leaf logo, inspired by the strength and influence of the women in our family, to the carefully chosen colour palettes and meaningful print designs, their input has been instrumental in bringing the brand to life.
Inspired by their son Kali, they bring a deep understanding of what it means to create for the next generation. Drawing from the richness of Eastern traditions, their designs create prints that feel both timeless and modern, familiar and new.
Their dedication and passion are woven into every detail of noem, helping to create a brand that reflects both purpose and heart.
